As China is a country where experience counts:

• We're among the first advisory firms on the Mainland
• Stable senior backbone means retained experience
• With a combined 250 years in China business

Makes for a very solid foundation

Given that current resources are a legacy of past projects:

• >500 strategy projects
• >30,000 interviews
• >150 transactions
• >USD 3 bn investment
• Broad, strong, senior network

An advanced starting point for each new project

Where only China specialists really get the China perspective:

• All our projects deal with China issues
• All our methodologies developed in China for China
• All our consultants/advisors have China-based careers

Provides the real understanding needed for sound judgment

As business complexity should be reflected in team diversity:

• Career histories in services, industry and government
• Traditional veterans paired with modern technicians
• Held together by a deliberately strong company culture

Results in a diverse yet functional team

Provided that strategy and M&A are symbiotic capabilities:

• Strategy with an execution mindset, based on fieldwork
• M&A with a strategic mindset, using sector expertise
• Excellence in core competencies: fieldwork, negotiation

Results in smart choices, actionable results,
      and getting things done

When investment in the long-term has benefits in the short-term:

• We treat each issue as unique, taking a fresh and tailored approach
• Communicate openly, getting clients engaged, and showing flexibility
• Provide an independent opinion, while working with client reality

First client is still our client, and 2/3 of our projects
      are returning clients