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InterChina Insight |
 How Strategy Needs To Evolve In China: The Case Of Wine Distribution
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InterChina interviewed Alberto Fernandez, General Manager of Torres China. We talk about what strategic adaption had to be made, how Torres started to sell not only its own brand but also other brands in China, how Chinese wine consumers react to the financial crisis, and if high-quality wine made-in-China can be expected soon.
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Case Studies |
Energy & Power: Entry Point Strategy
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| For Western companies that are vertically integrated or have a wide product & service portfolio, determining which business to bring to China is often the core issue in the development of their market entry strategy. |
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Automotive
Energy & Power
Machinery
Chemicals
Healthcare
Food & Beverage
Distribution & Retail
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