February 28, 2024



InterChina has been consulting in the Chemicals Sector since its gradual opening to foreign investment and we have participated in the rapid evolution of the sector. This puts us in a unique position and allows us to deliver unmatched value to our Chemicals Sector clients today. 

As one of China's cornerstone industries, the Petrochemicals and Chemicals Industry accounts for approximately 10% of China's GDP. Traditionally operational excellence has been one of the key challenges in the industry. With the fast growth of hundreds of downstream industries, a market-facing approach becomes the key in China as it is in other parts of the world. Multinationals that have entered China or plan to, face high-priority issues to be successful in China:

  • Market-facing Growth Strategy: How do we identify and prioritize potential downstream sectors that could be served by our unique capabilities? How do we develop market-oriented value propositions to serve these prioritized downstream sectors?
  • Tailor-made Sales & Distribution: What sales & distribution infrastructure could be established to deliver our products and services to our customers? What types of direct sales force and/or distributors are required for this infrastructure?
  • Unique Competitive Advantage Creation: How do we seek opportunities and create innovative competitive advantages to support the growth strategy (e.g. to lobby for a stricter product standard to increase the addressable market size; to develop government affair strategy to smooth the large project approval from the central government)?
  • Acquisition Strategy: What acquisition strategy do we need to adopt to accelerate our market entry or penetration?

InterChina has worked with leading foreign chemical companies in China for over 10 years. Our work covers various sectors across the value chain.

  • Wide Scope of Sectors: InterChina has mainly supported MNC customers in mid-stream sectors such as rubber and resins and various downstream sectors such as fine chemicals, agricultural chemicals, coatings and adhesives, and pharmaceutical chemicals (API), as well as some refinery products such as lubricants.
  • Various Parts along Value Chain: Our diversified client base includes various players along the value chain, e.g. chemical manufacturers, distributors, equipment producers, and service suppliers.
  • Client Base: InterChina mainly works with a) leading global chemical companies with significant presence in China, b) chemical business units of large multinational conglomerates, and c) niche fine chemical companies. InterChina's proven capabilities in the chemical sector fit well with our client's growth needs in this rapidly evolving sector.

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A summary of typical clients and services is provided below.

Typical Clients
Intermediate Chemical Manufacturers
  • Rubbers (BR, SBR, SBS, NBR etc.)
  • Thermoplastics
  • Resins
  • Plastics
  • Lube and Oil Products
  • Bitumen
Functional Chemicals Manufacturers
  • Paints & Coatings
  • Technical Films & Fibers
  • Polyurethane (Foam & CASE)
  • Glues & Adhesives
  • Hardeners
  • Water Treatment Chemicals
  • Construction Chemicals
  • Agro Chemicals
  • Other Additives
  • Inorganic
Third Party Institutions
  • Chambers of Commerce
  • Sector Associations
  • Regional Industrial Associations
  • Government Bodies
  • Tradeshows

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